学会名：SPISE 2024 (Summer Program in Sensory Evaluation 2024 -The New Diverse Facets of Sensory Evaluation-)
日程：22 - 27 July 2024, Ho Chi Minh City University of Technology
賞の名称：Best Poster Award
受賞演題：THE MOVIE OF FLAVOR: VISUAL REPRESENTATION TECHNIQUES TO EXPRESS DYNAMIC FLAVOR CHANGES
受賞者名：Miyamae, A., Ishibashi, K., Matsubara, K. and Wada, Y.
要旨：
Objectives: The purpose of this study was to visually represent the dynamic changes in flavor profiles during consumption, critical to understanding the emotional impact of flavors on consumers but which has so far been challenging to depict with standard visual media.
Methods: We selected chocolate as our test sample and applied the Temporal Dominance of Sensations (TDS) method to gather dynamic data on its flavor characteristics. Additionally, we applied the Semantic Differential (SD) method to align flavor attributes and visual elements within the same psychological space, establishing correlations between specific flavor experiences and their corresponding visual representations. The novelty of our approach lies in integrating these methods with animation techniques to depict dynamic flavor changes visually.
Results: A key outcome of this research was the creation of animations integrating visual elements that are matched and transformed according to the dynamic flavor data of chocolate. This method allowed us to visualize complex and transient flavor profiles at brief intervals, capturing changes in taste sensations and providing a method to visually communicate these changes effectively.
Conclusions: While challenges in selecting baseline shapes, blending techniques, and creating more effective animations remain, the techniques developed through this study are beneficial in enhancing the accuracy and dynamism of representing the intricate world of flavor perception. Our approach demonstrates an application of the traditional TDS and SD methods by introducing a visual and dynamic element to the representation of flavor profiles. These techniques hold promise for further development, with potential applications extending beyond academic research into commercial settings, thereby advancing the representation of flavor in a variety of contexts.
Keywords: flavor, Temporal Dominance of Sensations (TDS), Semantic Differential (SD)
